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SEO strategy to compete with competitors

SEO strategy to compete with competitors
SEO strategy to compete with competitors

SEO strategy to compete with competitors

Your SEO strategy to compete with competitors must be in line with your onsite SEO strategy. First and foremost if your onsite SEO standards are lower than your competition, you will not be able to compete and keep up with them. Ideally, each website should have an SEO strategy to compete with competitors, as if you don’t you are probably creating your content for a hand full of individuals rather than exposing it to the full world wide web and receiving the organic traffic that you should be entitled too.

Onsite SEO

Your onsite SEO strategy must be solid, keeping your content up to date, using keyword density and using enhanced SEO techniques like rich snippets to at least try to leverage better organic search. this is where many websites fail especially now when Google is more focused on mobile friendly websites and page speed issues. You can test your website with GTMetrix and Google structured data to test your website. It is always good practice to set a benchmark and continuing to improve the website and content.

Offsite SEO

Your Offsite SEO will be on-going until you make your website a brand that users know it is a trusted source, bounce rates are low, and you have a healthy flow of subscribers. This takes time!

Having been in the SEO industry for over 12 years… (Just to clarify or rant – if SEO experts say longer like on LinkedIn – its BS… trust me). As an SEO professional, I have seen it all whether it is Blackhat SEO techniques, Greyhat, and Whitehat SEO. Anything over Whitehat in my mind will get your website penalised at some stage so please do not do it. There are many ways to get backlinks using tools like Senuke XCR, Xrumer and so on. These tools will easily create backlinks for your website using your keyword and certainly, works. The problem is sometimes they work too good at first. You may receive 50,000 links on websites within your first week. Fantastic! or is it?

These are not natural links, and you will be penalised! defying Google terms will eventually get your website penalised and you will have to request a re-inclusion to Google after most of the links have been removed. I know I have tried and tested all my strategies and theories. The best scenario would be to create a new domain and start again.

Google updates their algorithms every couple of months. Whilst they may only deal with the low percentage of websites affected like 2-3% of websites on the whole wide web, there could be a chance on the next Google Panda, Penguin, Hummingbird and so on that your website will be on the next list.

It’s not hard to create backlinks and compete against your competitors. It takes a little research and can greatly increase your search engine ranking position (SERPS). Keyword research is where I normally start and you can read more on my comprehensive Content and Keyword Strategy 2017.

After you have your keyword list, it’s then analysing your competitors and where they are placing the keywords or content on other resource websites. I personally use ahrefs for my competitor research (enter a domain, left menu – backlinks). This is a fantastic way to view where they have backlinks on the highest domain authority websites. So, in essence, I would like to match the content and more to increase overall exposure to my content.

Below is a preview of the backlink analysis of sorted by domain rank.

SEO strategy to compete with competitors
SEO strategy to compete with competitors

As you can identify we can see all the backlinks and some that have been removed that they have keyword links or content on these domains. Granted some of these websites may be owned by or close affiliations with some websites so may not be able to get a link on these. It takes the time to click through these links and sometimes all it takes is a comment with your link to match a backlink with your competitor. Doing this effectively will produce results and this is how you utilise your SEO strategy to compete with competitors.

About the author


Simon Birch

With over 10 years of experience in digital marketing, operations and transformation gained from various sectors, with industry and customer knowledge gained from Forex markets, Software, IT Services, Healthcare, Gaming and Travel. Proven success, with every digital strategy created and managed having improved ROI, increased traffic and conversions. Managed several digital transformation programs and is adept at driving senior management and securing required sponsorship. My International marketing experience, working with different cultures and languages across myriad audiences has given myself a unique perspective on crafting relevant and appropriate localized digital marketing capability that works.

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