Mesothelioma you may ask what is that? It is a type of asbestos cancer that typically people who work with asbestos can later in life get Mesothelioma. But what has Mesothelioma mean for top paid keywords?
There are many top paid keywords, and these are mainly to do with health and insurance. As these keywords are highly paid bid on Google Adwords, typically per click an advertiser could pay up to over $1000 per click. This means that if you had articles relating to these search terms and you have Google Adsense on your website, potentially within that advertising space on these keywords you could be paid anywhere from $0.30 to $100 per click or more.
So let’s look into the top few performing search terms and CPC (Cost Per Click).
As you can see searches are low for these types of the search phrase. When you think about it, if you are unlucky enough to be diagnosed with Mesothelioma then you will seek lawyer assistance and medical assistance at some stage to get compensation from your health insurance provider or seek medical assistance at least. this is why the CPC. is very high. Medical costs in the US can be extortionate on new drugs or medical care for such diseases like this. unlike countries like the United kingdom they have free National Health Services and can get free drugs to an extent but in the US they have to foot the bill for all insurance and medical fees. This is why in these search terms you can notice that these are all in the United States
Another point to consider. If for instance you create your own medical blog and want to leverage banner or text advertising the search volume is very low. Apart from that, you will be creating articles without any point. There are many medical providers who have posts and drug treatments that have the latest medicine on the market like Roche or Boehringer Ingelheim. These are billion dollar pharmaceutical industries launching new drug treatments for just about every diagnosis on the body. So is it worth going up against such a hard competitor?