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Beginners guide to SEO 2017

seo success factors
seo success factors

The Beginners guide to SEO is intended for Project Managers or Client Service teams to understand the basics of SEO on-site and offsite implementations. There are many factors to take into consideration with the beginners guide to SEO as there are Google algorithm updates to consider when creating a website with SEO in mind. This presentation also works “hand-in-hand” with SEO Technical Guidelines so developers can understand the theory behind SEO best practices.

Content Includes:

1, What is SEO?

  • How Search Engines Operate
  • Crawling & Indexing
  • Providing Answers
  • Search Engine Recommendations
  • Google Algorithms & Timeline

2, How people interact with search engines

  • Why Search Engine Marketing is necessary

3, Why Search Marketing is Necessary

  • How people interact with Search Engines

4, The basics of Search engine friendly design

  •  SEO Success factors

5, CRO & SEO

6, Measuring SEO Success

7, Off-site SEO

8, SEO-Summary

About the author


Simon Birch

With over 10 years of experience in digital marketing, operations and transformation gained from various sectors, with industry and customer knowledge gained from Forex markets, Software, IT Services, Healthcare, Gaming and Travel. Proven success, with every digital strategy created and managed having improved ROI, increased traffic and conversions. Managed several digital transformation programs and is adept at driving senior management and securing required sponsorship. My International marketing experience, working with different cultures and languages across myriad audiences has given myself a unique perspective on crafting relevant and appropriate localized digital marketing capability that works.


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