The Beginners guide to SEO is intended for Project Managers or Client Service teams to understand the basics of SEO on-site and offsite implementations. There are many factors to take into consideration with the beginners guide to SEO as there are Google algorithm updates to consider when creating a website with SEO in mind. This presentation also works “hand-in-hand” with SEO Technical Guidelines so developers can understand the theory behind SEO best practices.
1, What is SEO?
- How Search Engines Operate
- Crawling & Indexing
- Providing Answers
- Search Engine Recommendations
- Google Algorithms & Timeline
2, How people interact with search engines
- Why Search Engine Marketing is necessary
3, Why Search Marketing is Necessary
- How people interact with Search Engines
4, The basics of Search engine friendly design
- SEO Success factors
5, CRO & SEO
6, Measuring SEO Success
7, Off-site SEO